Emporia State University, Bachelor of Science in Marketing
Saying something with humor is another way of saying something seriously, and Mike McHugh applies his trademark wit to the ongoing development of Keypath Education as the world’s leading integrator of marketing and enrollment services for higher education.
What do you bring to Keypath Education as Group President?
I bring a deep understanding of this company – in terms of its past, its future, and the people and investments it will take to get from here to there. I have worked in a variety of leadership roles with Keypath Education, including media, account management and interactive experience. This well-rounded background in marketing channels helps me understand the challenges our partners face and how best to solve them.
How do you measure your success?
The success is in the performance. Are we meeting recruitment goals? Are we building partner brands strong enough to last in a highly competitive marketplace? These are the 30,000-foot questions at the beginning and end of our strategies, tactics and recommendations.
What’s your personal motto?
If you don’t have time to do it right the first time, you must have time to redo it.
What excites you about higher education?
Rapidly changing education delivery systems, innovation in the advertising landscape and how those dynamics interact. There are challenges to be sure, but the opportunities are many.
What’s your favorite sports team?
KU basketball. Rock Chalk!
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